+9 pts
Gross margin stability
Improvement during peak campaign cycles.
Scale
Aster Commerce
Digital retail infrastructure
Commerce growth compounds when channel complexity is operationally abstracted.
2.3x
Launch readiness
Increase in campaigns released on schedule.
-35%
Stockout incidents
Reduction in high-impact stockout events.
Challenge
Aster needed to coordinate pricing, inventory, and fulfillment decisions across multiple channels without slowing launch cycles.
From channel chaos to operating rhythm
Each channel had its own logic, but leadership lacked a unified decision frame for tradeoffs.
We standardized planning inputs and introduced a repeatable decision sequence for campaign launches.
Execution impact
Teams moved from reactive adjustments to proactive planning windows tied to profitability thresholds.
This improved confidence in launch commitments and reduced cross-team friction during peak periods.